Cooperations

Sinus-Institut works with a network of experts from various disciplines both in Germany and internationally. Our cooperation partners include:

Research co-operations

  • The Nielsen Company (Household and  Direct Mail Panel)
  • TNS Infratest Finanz-Marktforschung (FMDS)
  • GfK Switzerland (Swiss Online-Pool)
  • GfK SE Panel Services (Entertainment Scope, Charity Scope, Buchmarkt-Panel)
  • Responsio
  • nugg.ad
  • Tangens Institut für Kulturhermeneutik und Lebensweltforschung, Marburg

Market media studies

  • Best4Planning (GIK)
  • Verbrauchs- und Medienanalyse (ARD, ZDF, RMS)

TV audience measurement panels

  • AGF/GfK-Fernsehpanel in Germany
  • GfK Telecontrol in Switzerland
  • ORF TELETEST in Austria

Agencies and consultancy partners

  • Potsdam Institute for Climate Impact Research
  • Leo Burnett, Frankfurt
  • Deutsche Post Direkt, Bonn
  • Künzler-Bachmann, St. Gallen
  • vhw – Bundesverband für Wohnen und Stadtentwicklung e.V., Berlin
  • Serviceplan, Munich
  • VERLAGSCONSULT, Dr. Andreas Meyer & Partner
  • Atelier & Friends, Grafenau
  • iD-Agentur-Ruhr, Dorsten
  • BUCHCONSULT / PSM-GmbH
  • wahrZeichen, Cologne
  • microm, Neuss
  • arvato - AZ Direct, Vienna
  • Netzstrategen, Karlsruhe
  • Frosch Text Coaching

Media agencies certified to work with Sinus-Milieus® 

Aegis Media, BasisMedia, Campus Media, Crossmedia, DieMediaFabrik, GroupM, Havas Media Group, Hofmann & Eisold, Initiative Media, Interpublic, Jost v. Brandis, Leo Burnett, Maxus, MEC, Mediaplus, mediaplan, Mindshare, MediaCom, moccamedia, Omnicom Media Group, Pilot Media, selektiv media, TBWA, Universal McCann, update communications, Vivaki

Partners outside Germany

  • INTEGRAL, Vienna
  • Sensor, Vienna
  • The Institute for Media Strategies, Graz
  • GfK Switzerland, Hergeswil
  • M.I.S. Trend, Lausanne
  • 2B, Milan
  • Cofremca Sociovision, Paris
  • Efficience 3, Reims
  • Futures Coaching, London
  • tactica, Barcelona
  • Environics, Toronto
  • CROP, Montreal
  • MRI, Jakarta