Methods

No answers without questions

Do you have research questions that need answers? Let us find them for you. SINUS-Institut offers a wide range of qualitative and quantitative research methods.

Quantitative

  • Particular expertise when it comes to quantitative and multivariate methods, and screening procedures
  • Development and implementation of strategic target group concepts instead of basic cluster analyses
  • Quantitative socio-cultural research (changing values, lifestyles, trends) instead of basic trend hypotheses that lack any empirical evidence

When it comes to quantitative surveys, we collaborate with internationally renowned field partners.

Computer Assisted Web Interviews (CAWI)

Pop-up surveys

Computer Assisted Telephone Interviews (CATI)

In-app surveys

Computer Assisted Personal Interviews (CAPI)

Qualitative

Our decades of experience mean that we are experts in the entire spectrum of qualitative methods and are able to develop custom-fit research designs.

In-depths

Netnography

Fokus groups

Experimental Designs

Online Communities

Workshops