Basic Reports Worldwide

The Basic Reports Worldwide are available for more than 40 countries and contain fundamental information (in both words and pictures) about the Sinus-Meta-Milieus in English. These information packages will enable you to work competently and comprehensively with the individual international target groups.

Each Basic Report comprises approximately 40 pages and provides the following information on all of the nine Sinus-Meta-Milieus:

  • Market size of the Sinus-Meta-Milieus
  • Sinus-Meta-Milieus short profile
  • Lifestyle collage
  • Sociodemographics

The Basic Reports are available for the following countries:

  • Australia 
  • Belgium
  • Brazil
  • Bulgaria
  • China
  • Denmark
  • Germany
  • Finland
  • France
  • Greece
  • Hong Kong
  • Indonesia
  • (North) Ireland
  • Italy
  • Japan
  • Croatia
  • Luxembourg
  • Malaysia
  • Mexico
  • Netherlands
  • Austria
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russia
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Czech Republic
  • Turkey
  • Hungary
  • United States of America
  • Great Britain
  • Vietnam

The cost of a Basic Report amounts to 850€ plus VAT. We offer discounts upon ordering multiple Basic Reports.

The manual will be delivered electronically within 1-2 working days after receipt of order.

Your contact persons at SINUS

Sandra Cerny
E-Mail: sandra.cerny(at)sinus-institut.de
Tel: +43 (1) 7991994-0

Naima Wisniewski
E-Mail: naima.wisniewski(at)sinus-institut.de
Tel: +49 6221 8089-54

To subject Basic Reports Worldwide

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Basic Information Package EU4

Extensive information on the Sinus-Meta-Milieus in different countries is available to the market as a "Basic Information Package". The first package linked to the TGI data is the "Basic Information Package: Germany, France, GB, Spain".

The Basic Information Package comprises more than 200 pages and provides the following information on all of the nine Sinus-Meta-Milieus for Germany, France, Great Britain and Spain:

  • Short Profile
  • Lifestyle Collage
  • Socio Economic / TGI Lifestage Profile
  • Media Profile
  • Word-of-Mouth: Areas of Interest
  • Sports & Leisure Activities
  • Special Interest:

    • Shopping for Food (FMCG Shopper Archetypes) 
    • Clothing and Accessories 

The cost of a Basic Information Package EU4 amounts to 4.800€ plus VAT.

The manual will be delivered electronically within 1-2 working days after receipt of order.

The Sinus TGI Media Data International is a cooperation between Kantar Media and the SINUS Institute. The Sinus-Meta-Milieus are available as licensed count variables in the TGI data sets as well as a "Basic Information Package" for four European countries.

The TGI studies with integrated Sinus-Meta-Milieus are currently available for Denmark, Germany, Finland, France, Greece, Great Britain as well as Northern Ireland, Ireland, Italy, Croatia, Poland, Portugal, Sweden, Slovakia, Slovenia, Spain, Czech Republic and Hungary. The list can be extended by further countries, shall this be required.

Further information about the cooperation can be found here: https://www.sinus-institut.de/sinus-loesungen/mediendaten-international/

Your contact persons at SINUS

Sandra Cerny
E-Mail: sandra.cerny(at)sinus-institut.de
Tel: +43 (1) 7991994-0

Naima Wisniewski
E-Mail: naima.wisniewski(at)sinus-institut.de
Tel: +49 6221 8089-54

To subject Basic Information Package EU4

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Consumer Reports Asia

The Consumer Reports provide a comprehensive insight into consumer behavior and lifestyles in 11 Asian countries and will help you understand what moves your consumers in Asia and how they think.

Each Consumer Report comprises approximately 320 pages and provides the following information on all of the nine Sinus-Meta-Milieus:

  • Market size of the Sinus-Meta-Milieus
  • Sinus-Meta-Milieus short profile
  • Lifestyle collage
  • Sociodemographics
  • Social Issues & Life Satisfaction 
  • Activity & Habits 
  • Socio-Cultural Trends 
  • Consumer categories and profiles
  • Preferences for products of Country-of-Origin
  • Luxury Fashion & Cosmetics profiles
  • Digital Lifestyle profiles
  • Banking profiles
  • Health & Wellness profiles
  • Travel & Tourism profiles
  • Mobility & Automotive profiles
  • Telecommunication profiles

The Consumer Reports are available for the following countries:

  • China
  • Hong Kong
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam

The cost of a Consumer Report amounts to 3.500€ plus VAT. We offer discounts upon ordering multiple Consumer Reports. Upon purchasing 7 Consumer Reports you will receive the Regional Summary Report free of charge.

The handbook will be sent via email immediately after receipt of payment.

Your contact persons at SINUS

Sandra Cerny
E-Mail: sandra.cerny(at)sinus-institut.de
Tel: +43 (1) 7991994-0

Naima Wisniewski
E-Mail: naima.wisniewski(at)sinus-institut.de
Tel: +49 6221 8089-54

To subject Consumer Reports Asia

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Travel Report China

Learn more about the travel behavior of Chinese consumers in China’s East Coast Tier 1 and Tier 2 cities.

The Travel Report China comprises approximately 180 pages and provides the following information on all of the nine Sinus-Meta-Milieus:

  • Market size of the Sinus-Meta-Milieus
  • Sinus-Meta-Milieus short profile
  • Lifestyle collage
  • Sociodemographics
  • Past holiday destinations
  • Future holiday destinations “Destination funnel” 
  • Travel form (tour operator, individually)
  • Travel activities (e.g. cruise, sightseeing)
  • Drivers for travelling 
  • Average duration of journey 
  • Average expenditures for shopping
  • Consumer categories ownership, purchase intend, shopped abroad
  • Customer Journey

The cost of the Sinus-Meta-Milieu Travel Report China (East Cost Tier 1 and Tier 2 Cities) amounts to 2.500€ plus VAT.

The handbook will be sent via email immediately after receipt of payment.

Your contact persons at SINUS

Sandra Cerny
E-Mail: sandra.cerny(at)sinus-institut.de
Tel: +43 (1) 7991994-0

Naima Wisniewski
E-Mail: naima.wisniewski(at)sinus-institut.de
Tel: +49 6221 8089-54

To subject Travel Report China

Order now: