Basic Information Package Germany

The Basic Information Package provides fundamental information (in words and pictures) on the SINUS Milieu model and each of the ten milieus. With this information, you can begin to work competently and comprehensively with individual target groups.

E-Mail: infopakete(at)sinus-institut.de

The package contains the following information on each SINUS Milieu:

  • Brief profile
  • Basic orientation
  • Typical representatives
  • Overview of key facts
  • Value profile and important lifestyle goods
  • Identity and worldview
  • Free time activities
  • Representative statements about:

    • Financial investments and insurance
    • Shopping and consumer behaviour
    • Fashion and clothing
    • Nutrition and taste preferences
    • Health
    • Ecology and sustainability
    • Technology use, computer competence, and internet affinity

  • Geographical distribution in Germany: SINUS Geo-Milieus

The Basic Information Package costs 1,550 Euro plus Value-Added Tax, and will be delivered digitally 1-2 workdays upon order. The Basic Information Package will be delivered in German. Translation is possible upon request.

Your contacts at SINUS-Institut are:

Naima Wisniewski
E-Mail: naima.wisniewski(at)sinus-institut.de
Tel: +49 6221 8089-54

Franziska Jurczok
E-Mail: franziska.jurczok(at)sinus-institut.de
Tel: +49 6221 8089-36

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Media Package

The Media Package offers comprehensive data on the media behaviour of each milieu, covering television and print media as well as online and mobile behaviour.

E-Mail: infopakete(at)sinus-institut.de

The package contains the following information on each of the ten individual milieus:

  • Brief Profile
  • Overall media use
  • Print media consumption
  • Themes of interest and preferred tonalities in newspapers and magazines
  • Television preferences
  • Internet use
  • Preferred website categories and information-seeking behaviour
  • Online shopping and consumption patterns
  • Digital device use and usages
  • App use
  • Digital multi-tasking
  • Use of digital services
  • Attitude toward the internet and social networking
  • Preferred social networks and online communities
  • Expectations and requirements for media in general
  • Sources of information on consumer goods
  • Attitudes toward advertising
  • Advertising consumption within and across media spheres

The Media Package costs 1,550 Euro plus Value-Added Tax, and will be delivered digitally 1-2 workdays upon order. The Media Package will be delivered in German. Translation is possible upon request.

Your contacts at SINUS-Institut are:

Naima Wisniewski
E-Mail: naima.wisniewski(at)sinus-institut.de
Tel: +49 6221 8089-54

Franziska Jurczok
E-Mail: franziska.jurczok(at)sinus-institut.de
Tel: +49 6221 8089-36

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Lifestyle Package

The Lifestyle Package contains fundamental information (in words and pictures) on the lifestyles, aesthetics, and brand affinities of the SINUS Milieus. With this package, you will develop a thorough sense of the visual and tonality preferences of each milieu, enabling you to tailor communications to your target groups.

E-Mail: infopakete(at)sinus-institut.de

The Package contains the following information for each of the ten SINUS Milieus:

  • Brief profile
  • Typical representatives
  • Lifestyle
  • Lifeworld picture collage
  • Living environment and accoutrement
  • Free time activities
  • Design and arrangement of living spaces
  • Holidays and vacations
  • Representative statements about shopping and consumption
  • Decision-relevant product information
  • Preferred points of sale
  • Media use profile
  • Examples of communications styles
  • Brand preferences and current brand universe

The Lifestyle Package costs 1,550 Euro plus Value-Added Tax, and will be delivered digitally 1-2 workdays upon order. The Lifestyle Package will be delivered in German. Translation is possible upon request.

Your contacts at SINUS-Institut are:

Naima Wisniewski
E-Mail: naima.wisniewski(at)sinus-institut.de
Tel: +49 6221 8089-54

Franziska Jurczok
E-Mail: franziska.jurczok(at)sinus-institut.de
Tel: +49 6221 8089-36

To subject Lifestyle Package

Order now: