SINUS-Institut offers a compact, cross-industry basic seminar on the Sinus-Milieus – the gold standard for target group segmentation for 40 years. The Sinus-Milieus are the basis for addressing specific target groups, positioning communication and brands, developing products and offerings, and choosing optimal media channels.
By participating in the seminar, you will become officially Sinus-Milieu-certified by SINUS-Institut. This gives you the opportunity to use your acquired milieu knowledge to benefit yourself, your company or your institution, or to pass it on in-house.
This basic knowledge allows you to select the right target group, better understand it and reach it emotionally. More about this offering can be found here.
By the way: We offer specially developed certification seminars for Switzerland.