Welcome to our workshop!

Would you like to develop new ideas with us, or directly implement study results? With our comprehensive workshop portfolio, we turn data and insights into action. In half-day or full-day events, we take a close look at your current challenges to make your offerings and services fit for the future.

Our workshops mostly revolve around the following tasks, but we are open to your questions, ideas and needs:

More about the offering

Milieu workshops

Milieu workshops: introduction to working with the Sinus-Milieus; vivid and entertaining presentation of different lifeworlds with practical exercises. Various follow-up workshops possible, e.g. for communication or product positioning.

Immerse yourself in the everyday life of the target group

Detailed insights into existing target group segmentations, or joint new development of a target group panorama

Operational implementation of study results

Multiplier presentations and training sessions to involve colleagues from different departments

Implementing ideas

Product development and creative workshops for rapid prototyping; co-creation sessions with lead users

Developing strategies for the future

Illuminate key societal trends and apply them to your business units and services; use scenario techniques and target group projections

We work with hands, minds and a wide range of materials. Even though we prefer to stage workshops live and face-to-face, we also offer an attractive platform for online sessions, incl. breakout rooms and whiteboard design with our Digital Salon.

We use various techniques – the classic style with Q&A as well as creative approaches, e.g. according to the SCAMPER method or the Jobs-To-Be-Done logic. We are continuously developing our repertoire of moderation forms and workshop programs and look forward to tackling your tasks and consulting needs.


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