Housing, Furnishing, Living

Information package "Housing, Furnishing, Living"

The "Housing, Furnishing, Living" information package provides comprehensive information on the housing situation, property ownership, satisfaction, concerns and important aspects with regard to the (future) living environment. You will find out what attitudes the individual Sinus Milieus have towards housing and what their housing-specific preferences are. What is important to the milieus when buying furniture and how do they inform themselves? How important are topics such as sustainability and smart homes? The package is rounded off with numerous visual impressions of style preferences and furnishings.

This information package contains the following information for each of the ten Sinus Milieus:

  • Short profile
  • Important facts at a glance
  • Housing situation and property ownership
  • Satisfaction and concerns with regard to the housing situation
  • Typical living environment - collage
  • Living together in the neighbourhood
  • Participation
  • Important aspects in the decision-making process for a new living environment
  • Milieu spider for location and customer profile (wahrZeichen)
  • Sinus Milieus in microgeography
  • Attitudes towards housing
  • Housing-specific preferences
  • Style preferences and furnishings - collage
  • Buying furniture: purchasing locations and purchase planning
  • Buying furniture: brands and important purchasing aspects
  • Interest in topics and information behaviour
  • Households and smart homes
  • DIY
  • Energy and sustainability

Data source

b4p 2023 - 30,086 respondents

SINUS Institut - 2,070 respondents, representative online survey, February 2024

Vhw - Trend Study 2022 - 2,022 respondents, representative survey December 2022

1,650 Euro plus VAT.

The information package will be made available in digital form via the SINUS information portal 1-2 working days after receipt of the order.

Infoportal

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