An updated edition of the information package "Sustainability" will be published at the end of March 2025. If you order the info pack in advance, you will receive the 2023 edition and the 2025 update will be activated for you free of charge as soon as it is available.
This information package contains the following information for each of the ten Sinus Milieus:
- Short profile
- Socio-demographic facts at a glance
- Dealing with the topic of sustainability
- Sustainability collage
- Sustainability typology and general sustainability orientation
- Sustainable nutrition
- Regionality and sustainability
- Recognising and understanding the (organic) certification labels
- Own contribution to sustainable consumption
- Sustainability when travelling
- Satisfaction with life and looking to the future
- Environmental situation, climate policy and party preferences
- Attitudes towards politics, society and climate protection
- Attitudes towards non-governmental organisations (NGOs)
- Renewable/sustainable energy
- Sustainable finances
- Mobility behaviour and new car purchases
Data source
Data source: b4p 2022
SINUS in-house research: representative online survey, survey period: November 2022
