SINUS Milieu-Minds are AI-generated personas for all Sinus Milieus that you can talk to directly. They consistently respond from the perspective of their respective lifeworld, making milieu-typical attitudes, speech styles, and reactions tangible through dialogue. By default, two personas per milieu are available in the SINUS Milieu-Navigator: one female and one male Milieu-Mind. This way, the SINUS Milieu-Minds complement the analytical depth of the Milieu-Navigator with an interactive target-group perspective.
Through the platform getminds.ai, the solution can be extended: in addition to the two standard personas per milieu, further personas can be generated that represent sub-groups that share a fundamental lifeworld (such as different age groups, life situations, or industry-specific usage contexts). The SINUS Milieu-Minds can also be further customized according to client-specific target group needs.
The SINUS Milieu-Minds offer an easy, low-barrier way to work with the Sinus Milieus. They help you factor in target-group viewpoints early on, reflect on ideas from a milieu perspective, and prepare research or communication more precisely.
SINUS Milieu-Minds and SINUS Milieu-Navigator are available in one integrated application. The Navigator provides milieu knowledge from an objective viewpoint, while the Minds synthesise personas that speak from milieu-typical subjective viewpoints. Together they create a dialogue-capable orientation layer for faster assessments and sharper hypotheses.
SINUS Milieu-Minds was developed together with the Berlin-based startup getminds.ai.
