Customer satisfaction

Not just measuring customer satisfaction but also comparing and understanding it!

With our customer satisfaction research, we answer not only the question of whether customers are satisfied but also how much, and why or why not. Our Customer Satisfaction Management Tool is based on a triad of measurement, comparison & understanding. This enables customized applications of the model in your own organization and against competitors.


We use a variety of survey methods to conduct targeted measurements and surveys that lead to robust and actionable results. You can rely on 30 years of comprehensive know-how and the smooth execution of more than 60,000 interviews annually – also at international level.


Isolated results don’t add any value because they are difficult to interpret and classify. To align measures in a concrete and targeted-oriented manner, you have to know where you stand – within the company as well as in comparison to the competition – which is why we carry out internal and external benchmarking for you.


Of course, we don’t leave you alone with the results. In order to build and sustain customer loyalty, it’s important to understand the mechanisms of customer satisfaction. We show you how the satisfaction of your customers can be influenced. Which aspects play an important role here? What has to be done to satisfy the needs of your clients? 

The Customer Satisfaction Management Tool from SINUS:INTEGRAL can be used in many ways.

  • Measuring your customers’ satisfaction and loyalty
  • Competitive analysis and comparisons
  • Internal and external benchmarking of service and management standards
  • Action planning with the aim of sustainable customer loyalty

Find out more about our customer satisfaction research here:


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