| Sinus-Milieus | Short description |
|---|---|
| Status-Conscious Milieu | Upwardly mobile milieu with traditional roots that aims to achieve material prosperity and social recognition through performance and determination, without abandoning ties to the cultures and countries of origin. |
| Traditional Working Class Milieu | The established traditional milieu of former guest workers and ethnic German repatriates who strive for material security and recognition, and who have largely accepted and assimilated to mainstream German norms. |
| Religiously-Rooted Milieu | The least-integrated milieu, generally more attached to the (religiously-rooted) traditions of the countries of origin than to mainstream German norms; tendencies toward intra-ethnic socialization or even withdrawal into “parallel societies” in which family traditions can be safeguarded. |
| Precarious Milieu | The lower class striving for orientation, participation, and a sense of home and identity, conscious of social exclusion and disadvantages and often apprehensive toward the future. |
| Consumer-Hedonistic Milieu | The young leisure-oriented lower class with a counter-mainstream identity and underdog consciousness; in search of fun, entertainment, and consumption, but sometimes also marked by a performative embrace of country-of-origin norms. |
| Modern Mainstreamers | The mainstream of the migrant population that is willing to perform and adapt, identifies with conditions in the host country, strives for social acceptance and belonging, and wants to live harmoniously and securely. |
| Adaptive-Pragmatic Milieu | The optimistic, achievement- and family-oriented young mainstream who value technical progress, pragmatic definitions of goals, and a high willingness to adapt and achieve. |
| Experimentalist Milieu | The individualistic milieu of fun- and scene-oriented non-conformists with a pronounced love of experimentation, distance from the mainstream, and a focus on life in the here and now. |
| Performer Milieu | The globalist, future-oriented, optimistic economic elite with a high affinity for technology, great self-confidence, and high style and consumer demands. |
| Intellectual-Cosmopolitan Milieu | The successful, educated multicultural elite with a liberal and post-materialist attitude, a rational and moderate self-image, and diverse intellectual interests. |
