Since its origins in the mid-1970s, SINUS-Institut has been an expert in qualitative psychological research. We cover the complete spectrum of methods and specialize in mixed-method designs that combine qualitative and quantitative research modules in a tailored manner (method triangulation).
Our special expertise is the ethnological 360-degree view of target groups and their lifeworlds – regionally and worldwide. With over 40 years of experience in qualitative market and social research, we have built up a unique transfer competence. We understand what motivates people and how they can be moved to action. In addition to the well-known society and target group model of the Sinus-Milieus, we offer customized industry-specific typologies and segmentations and, of course, the development, profiling and screening of personas.
From the first briefing to the preparation of results – SINUS offers everything from a single source: