Part of INTEGRAL-SINUS-OPINION Group
Our research shows that “groups of like-minded people” exist across national bordersLearn more
What makes Germany tick? Get to know more on SINUS-Institut's current model of societyLearn more
Comprehensive and cost-efficient information on national and international models of societiesMilieu information packages
This is our commitment and our experience from more than 40 years of lifeworld research.
With ethnological curiosity, empathy, respect and scientific reliability, we research the everyday reality of people, socio-cultural change and its consequences for companies and institutions.
Here we present a selection of our projects, covering the different research areas of the institute – from classic segmentation studies to microgeographic analyses and sociopolitical studies.All Case Studies
A target group study and persona development for various media brands and service offerings in the distribution area
The milieu-specific redesigning of an exhibition space to better reach target groups.
On average, Germans assume that 34 % of migrants in Germany receive Hartz IV benefits (source: SINUS Eigenforschung 2020). In fact, only about 7 % do (source: Federal Statistical Office 2018).
Not quite true: 66 % of all Germans describe themselves as happy. 49 % expect to be just as happy or unhappy in five years as they are today (source: SINUS / YouGov 2020).
False. Pre-tanning in a solarium does not protect the skin from the summer sun. Just under one in five Germans (18 %) nevertheless adhere to this misconception (source: SINUS / YouGov 2019).
The Sinus-Milieus are one of the best-known social and target group models
SINUS is a flexible research boutique and not a numbers factory
Analyses and milieu knowledge on various markets are available ad hoc
Practical communication of our studies and know-how
From wristwatches to future scenarios – our core topics at a glance
More from our work in words, images and sound