Part of INTEGRAL-SINUS-OPINION Group
This is our commitment and our experience from more than 40 years of lifeworld research.
With ethnological curiosity, empathy, respect and scientific reliability, we research the everyday reality of people, socio-cultural change and its consequences for companies and institutions.
Here we present a selection of our projects, covering the different research areas of the institute – from classic segmentation studies to microgeographic analyses and sociopolitical studies.All Case Studies
A target group study and persona development for various media brands and service offerings in the distribution area
The milieu-specific redesigning of an exhibition space to better reach target groups.
On average, Germans assume that 34 % of migrants in Germany receive Hartz IV benefits (source: SINUS Eigenforschung 2020). In fact, only about 7 % do (source: Federal Statistical Office 2018).
Not quite true: 66 % of all Germans describe themselves as happy. 49 % expect to be just as happy or unhappy in five years as they are today (source: SINUS / YouGov 2020).
False. Pre-tanning in a solarium does not protect the skin from the summer sun. Just under one in five Germans (18 %) nevertheless adhere to this misconception (source: SINUS / YouGov 2019).