Tropical Islands 2
- Designing a TV commercial oriented towards the esthetic preferences of the core target groups
- Carrying out a pre-test that analyses, among other things, advertising impact in terms of likeability, activation level, branding and recall in comparison to other TV commercials
- The commercial achieved a high level of impact overall but showed milieu-specific dissonance in certain scenes.
- The analysis was able to derive precise recommendations on how the commercial could achieve higher impact in the target groups by changing the video editing or using different music.