To ensure that advertising budgets are used optimally, we show how campaigns perform with target groups – whether TV commercials, billboards or advertisements. SINUS has over 30 years of experience in communications research, both in pre-testing and post-testing. The trick is to ask the right questions and define benchmarks in such a way that the results can be interpreted correctly.
In addition to a broad, qualitative knowledge of the esthetics, lifestyle and values of different target groups and milieus, we offer a standardized tool for advertising impact research (print, TV, poster). Here, the core dimensions with the strongest influence on the success of the advertising format are added up to give a total score. We not only determine how a campaign performs overall (also in comparison with the competition) but also identify in detail where the strengths and weaknesses lie in branding, liking, word-of-mouth, image and message.
Our scoring system answers the following questions:
This is how we set out concrete starting points for increasing the impact of your communication measures.