The "Generation Z" information package provides an all-round overview of Generation Z (born between 1995 and 2005) and information on relevant target groups.
Prepared in tables, infographics, collages and in text form, it contains general information about Gen Z and comparisons with the population as a whole.
The following contents are included in the overview for the entire Generation Z:
Generation Z in six Sinus Milieus; In addition, the "Generation Z" information package contains specific information for the most important target groups within Generation Z:
The "Generation Z" information package contains the following content for each of the above-mentioned Sinus Milieus to ensure that the target group is addressed appropriately within Generation Z:
b4p 2023
The information package will be made available in digital form via the SINUS information portal 1-2 working days after receipt of the order.
