Naima Wisniewski

Naima Wisniewski
Research & Consulting

Naima Wisniewski has long been fascinated by the question of what motivates people. That's why she's the first to reach out when qualitative interviews are to be conducted. We also benefit from her empathetic approach to the world around her when creating survey instruments, an area in which she excels, always striking the right note.

Naima Wisniewski studied market and communication research at the Pforzheim University of Applied Sciences. In 2010, she completed her studies with an empirical thesis on "Cancer screening examinations among men: motivators & barriers." She then worked for an international market research company as a project and team leader for several years. Since 2016, she has been contributing her expertise and experience to our Heidelberg team.

As a research manager, she oversees a wide range of market and social research projects at our company. The main topics on her agenda are nature, environment, sustainability, and travel and tourism. But studies in the consumer sector are also one of her specialties. She’s also the driving force behind the development and marketing of our national and international information packages.

In her spare time, she travels from tournament to tournament with her son, who is a talented young soccer player.

Articles and brochures

  • Grauel, Jonas / Wisniewski, Naima (2022): Wahrnehmung von klimaneutralen Produkten. Eine repräsentative Studie des SINUS-Instituts zur Wahrnehmung und Einordnung des Begriffs „klimaneutral“ von Konsument*innen im Auftrag der Verbraucherzentrale NRW. Düsseldorf/Heidelberg: Verbraucherzentrale NRW/SINUS-Institut. 
  • Calmbach, Marc / Wisniewski, Naima (2021): ADHS-Wahrnehmung in den sozialen Milieus in Deutschland. Eine repräsentative Studie des SINUS-Instituts zu den Einstellungen zu ADHS unter Eltern ab 30 Jahren im Auftrag der BAG TL/WS e.V. Berlin/Heidelberg: SINUS-Institut.
  • Schleer, Christoph / Reusswig, Fritz / Wisniewski, Naima (2021): Jugend-Naturbewusstsein 2020. Bevölkerungsumfrage zu Natur und biologischer Vielfalt. Bonn/Berlin: BMU und BfN.
  • Schleer, Christoph / Reusswig, Fritz / Wisniewski, Naima (2020): Naturbewusstsein 2019. Bevölkerungsumfrage zu Natur und biologischer Vielfalt. Bonn/Berlin: BMU und BfN.
Naima Wisniewski – Research & Consulting

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