Case Studies

Sinus-Milieu Information Packages Germany, Austria and Switzerland

Target group optimisation with limited guest capacity in the tourism industry

TVC optimization

Sinus-Milieu Information Packages Germany and Switzerland

Development of a cross-border target group model in the tourism sector

The milieu-specific redesigning of an exhibition space to better reach target groups.

Marketing lifeworlds – segmentation of lifeworlds

Demand-oriented planning of charging points for electric cars, based among other things on the Sinus-Milieus®

Mobility concepts for an emission-free campus

Market research and potential study on combining cycling and rail travel.

Development of a standardised quality framework for refugee shelters

Optimized marketing for a university and its training programs in order to reach its target groups

Vocational Education and Training Self-Guidance for Career-Seeking Refugees

Fundraising strategy for the “Wertvolle Zukunft” (“Precious Future”) initiative

Adult education – faith courses

Church marketing – milieu-sensitive public relations

Milieu-sensitive church services – 4 different forms of church service at regular intervals

Milieu-sensitive addressing of the members of the Protestant Church

Target group segmentation for the “youngcaritas” project

Paid content – introduction of paid content in online newspapers

Media consumption in Luxembourg – preferences of different milieus regarding topics and platforms

Developing the TV show “Task Force Berlin” for ProSieben

A target group study and persona development for various media brands and service offerings in the distribution area

Acquiring new supporters or increasing donation income

Fundraising strategy for the “Wertvolle Zukunft” (“Precious Future”) initiative

Beating content saturation through targeted narrative

Sinus-Milieu Information Packages Germany, Austria and Switzerland

Development of a cross-border target group model in the tourism sector

A target group study and persona development for various media brands and service offerings in the distribution area

Linking existing target group models with the Sinus-Meta-Milieus in 8 countries

Creation of image clips to increase awareness of further education offerings

Optimized marketing for a university and its training programs in order to reach its target groups

Harmonised Survey Tools for Music Industry Stakeholders