Bistum Freiburg

Case Study:
Diocese of Freiburg

Fundraising strategy for the “Wertvolle Zukunft” (“Precious Future”) initiative


  • Attracting charity donors who are no longer reached by the classic communication channels of the Church.


  • The milieu data was used to create a characteristic profile of the donors.
  • This score card was applied to the more than 800,000 addresses of the diocese to identify and ultimately approach a good 200,000 addressees with an affinity for donating.


  • A 250 % increase compared to previous cold emailing campaigns
  • The grand sum of € 203,000 was collected

What the client says

With the help of microm’s milieu analysis, we were able to achieve a significantly optimised cost-benefit ratio.
Udo Schnieders, Head of the Fundraising Department of the Diocese of Freiburg
Udo Schnieders


Haben Sie bereits bei uns ein Konto eingerichtet, so können Sie sich einfach mit Ihrer E-Mail-Adresse und Ihrem Passwort hier anmelden.

Sorry, login failed. Please check your username and password.