Fundraising strategy for the “Wertvolle Zukunft” (“Precious Future”) initiative
Challenge
Attracting charity donors who are no longer reached by the classic communication channels of the Church.
Solution
The milieu data was used to create a characteristic profile of the donors.
This score card was applied to the more than 800,000 addresses of the diocese to identify and ultimately approach a good 200,000 addressees with an affinity for donating.
Result
A 250 % increase compared to previous cold emailing campaigns
The grand sum of € 203,000 was collected
What the client says
With the help of microm’s milieu analysis, we were able to achieve a significantly optimised cost-benefit ratio.
Udo Schnieders, Head of the Fundraising Department of the Diocese of Freiburg
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