Planning for possible futures
We all make decisions all the time that have to endure into the future. We’re often able to assess today’s situation quite well, but we also have to consider what might change in the years to come. SINUS therefore not only surveys the present – in societies in general and specific markets in particular – and describes current trends, but also defines possible or probable futures in the medium and longer term.
We can’t predict the future, of course. But it is possible to prepare for probable futures. Our sociocultural expertise, our empirical trend research, our qualitative know-how, our experience in many markets and our focus on people and their lifeworld have proven to be an excellent basis for anticipating dynamics, developing strategic options, playing through their consequences and thus creating planning certainty.
A few examples of typical future issues, approaches and solutions that we at SINUS have dealt with or are dealing with:
What will motivate us?
How will we work?
How will we live?
How and where will we be traveling?
How will we consume?
How will we be networked?