It is well known that the progressive digitalization of society does not stop at market and social research. In order to make the target group model of Sinus-Milieus applicable online, we developed the so-called Digital Sinus-Milieus many years ago.
Digital Sinus-Milieus describe people’s online behavior and assign all internet users in Germany to the 10 Sinus-Milieus. All the data on Sinus-Milieus can thus be transferred to the online world. Conversely, online behavior, determined through surveys and analysis of surfing behavior, supplements the data on Sinus-Milieus.
In cooperation with our partner Michael Bauer Micromarketing, SINUS has digitally translated the proven Sinus-Milieus model. This means that internet users can be assigned to a Sinus-Milieu and enriched with all the findings of Sinus Lifeworld research with just one click.