Who we are

SINUS-Institut is an independent, owner-managed institute for market and social research, with locations in Heidelberg and Berlin.

Understanding what moves motivates people

With ethnological curiosity, empathy, respect, scientific reliability, and, last but not least, more than 40 years of experience, SINUS explores people’s everyday realities, analyses socio-cultural change, and interprets its significance for companies and institutions.

Our mission statement

Always open to new things, we’re flexible, uncomplicated, creative and efficient. And we enjoy what we do.

Our way of thinking is holistic and forward-looking; our consulting is solution-oriented in that it is relevant to implementation and future-proof.

We’re discerning and confident. And we attach great importance to the highest quality and our expertise in scientific methodology.

Each of us takes responsibility – for ourselves, for our customers, for the company and for society.

We live in a culture of recognition and advancement. Transparency and fairness are the rules of our game.

Facts about the SINUS-Institute

SINUS Markt- und Sozialforschung GmbH

  • 1978: founded by Dorothea and Horst Nowak in Heidelberg
  • 2009: INTEGRAL, Vienna takes over the majority of shares in SINUS-Institut
  • 2010: SINUS:akademie was founded


  • Heidelberg
  • Berlin
  • Vienna (headquarters of our sister institute INTEGRAL)
  • Nuremberg (headquarters of our sister institute OPINION)


  • ADM – Arbeitskreis deutscher Markt- und Sozialforschungsinstitute e.V. (see website for data on the market for market research)
  • BVM – Berufsverband Deutscher Markt- und Sozialforscher e.V. (see website for standards and guidelines in market- and social research)
  • ESOMAR – the World Association of Opinion and Marketing Research Professionals

Newsletter & Pressemeldungen


The SINUS network

SINUS-Institut is part of the INTEGRAL-SINUS Group, headquartered in Vienna. Also part of the group is the sister institute of SINUS, INTEGRAL Market and Opinion Research, likewise in Vienna and primarily active on the Austrian market for more than 30 years.

SINUS also maintains a large number of national and international research and consulting collaborations and has built up a worldwide network of experts from a wide range of disciplines: leading agencies and consultants, specialized research institutes, universities, brand technicians, direct marketers and renowned design experts collaborate (often exclusively) with SINUS.

SINUS-Akademie offers a comprehensive range of lectures, workshops and further training courses on social and market research topics.

SINUS is advised by an interdisciplinary scientific advisory board with well-known experts from marketing, management, educational research, urban sociology and the Church.

SINUS: Facts & Figures


books published by SINUS staff




founding year


country-specific models
of society from SINUS


languages spoken


music instrumentalists




dependence on venture capital


lectures a year


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