| Sinus-Milieus | Short description |
|---|---|
| Upper class / Upper-middle class | |
| Upper Bourgeois | The status-conscious middle class with a traditional bourgeois lifestyle |
| Established | The well-situated, sovereign social elite |
| Performer | The flexible, globally-oriented performance elite |
| Digital Cosmopolitans | The experimental, cosmopolitan, digitally-attuned avant-garde |
| Middle class | |
| Adaptiv-Pragmatic | The younger, pragmatic, adaptable centre |
| Mainstream | The social centre with a pronounced status quo orientation |
| Postmaterialists | The left-liberal, strongly post-materialist upper centre |
| Lower-middle class / Lower class | |
| Modest Traditionals | The traditional worker and farmer culture |
| Consumption-oriented Basis | The materialistic, insecure, and resigned lower class |
| Escapists | The hedonistic, fun- and leisure-oriented lower-middle / lower class |
