Sinus-Milieus | Short description |
---|---|
Upper class / Upper-middle class | |
Upper Bourgeois | The status-conscious middle class with a traditional bourgeois lifestyle |
Established | The well-situated, sovereign social elite |
Performer | The flexible, globally-oriented performance elite |
Digital Cosmopolitans | The experimental, cosmopolitan, digitally-attuned avant-garde |
Middle class | |
Adaptiv-Pragmatic | The younger, pragmatic, adaptable centre |
Mainstream | The social centre with a pronounced status quo orientation |
Postmaterialists | The left-liberal, strongly post-materialist upper centre |
Lower-middle class / Lower class | |
Modest Traditionals | The traditional worker and farmer culture |
Consumption-oriented Basis | The materialistic, insecure, and resigned lower class |
Escapists | The hedonistic, fun- and leisure-oriented lower-middle / lower class |