In addition to impressions of the travel world of the individual Sinus-Milieus, this information package "Travel in the Sinus-Milieus" provides you with information on travel behaviour, holiday planning, popular destinations and holiday expectations. You will also learn more about changes in travel behaviour due to the coronavirus pandemic.
This information package contains the following information for each of the ten Sinus Milieus:
- Short profile
- Important facts at a glance
- Statements on different areas of life
- Frequency and duration of travel
- Holiday trips 2022
- Short holiday trips 2022
- Travel expenses and price increases
- Destinations
- Photo collage of travel and holiday associations
- Holiday motifs
- Holiday type and holiday offers
- (Very) frequent holiday activities
- Sustainability when travelling
- Knowledge and sources of information
- Booking types
- Travel planning and booking - important aspects and time period
- Advertising, communication and media
- Media use
Data source
- b4p 2022/23
- ReiseAnalyse 2023
- SINUS in-house research (May 2022, November 2022, May 2023)
