In addition to impressions of the travel world of each Sinus-Milieu, this information package provides information on travel behaviour (e.g. accommodation booked, modes of transport used, spending and booking components), as well as on holiday planning, popular destinations and expectations of a holiday. You will also learn more about sustainability attitudes towards travel.
What you will achieve:
- Understand travel decisions
Recognise how milieu membership shapes holiday planning, destination choice and booking. - Target travel audiences precisely
Tailor offers, content and experiences to fit exactly. - Position travel offers effectively
Increase appeal and relevance across different travel worlds.
The package contains the following information for each of the ten Sinus-Milieus:
- Brief profile
- Demographic focal points
- Travel frequency and duration
- Holiday trips
- Short breaks
- Travel destinations
- Travel behaviour (qualitative milieu expertise)
- Image collage: travel world/holiday associations
- Holiday motives
- Types of holiday & holiday offers
- (Very) frequently practised holiday activities
- Sustainability and travel at a glance
- Sustainable travel: measures implemented and existing barriers
- Information sources
- Holiday planning and booking
- Communicative approach to the topic of travel
- Media usage
Data sources
- b4p 2024/25
- ReiseAnalyse 2025
- SINUS in-house research (March 2025)
