Which social milieus are particularly relevant to your brand, product or topic? What matters to these target groups – and where is there still untapped potential?
The SINUS Milieu Short Survey provides reliable answers within a short period of time. It shows you which target groups are crucial to your research question, what characterizes them and how you can align your marketing, communications and offerings more effectively.
The online survey covers 1,000 or 2,000 respondents aged 18 to 74 and is representative of the German-speaking resident population. The individually tailored questionnaire has a maximum survey duration of five minutes. We take care of optimizing and programming the questionnaire, conducting the fieldwork including quality control, as well as analyzing the data and presenting the results in a concise graphical format.
As an option, your survey results can be integrated into the SINUS Milieu Navigator. This allows you to combine the target groups identified in your survey with continuously updated, source-based SINUS Milieu knowledge and explore additional questions.
In this way, a single survey becomes a knowledge base that can be used over the longer term. You can compare milieus, explore needs and decision-making patterns in greater depth, and identify suitable communication content, channels and tones of voice.
