SINUS Milieu-Navigator
Chat-based Access to Continuously Updated Sinus-Milieu Data

Note: The SINUS Milieu-Navigator is currently only available in German.

The SINUS Milieu-Navigator makes SINUS milieu knowledge (including from the info packages and SINUS's own research) accessible via chat. Instead of searching through our PDF reports, you can simply ask questions and receive precise answers based on the original SINUS sources — including source references and transparent notes when information is unavailable or can only be derived as a hypothesis. This means no risk of AI hallucinations — every insight is empirically grounded.

With the SINUS Milieu-Navigator, you can also access content from info packages you haven't purchased as a PDF. This makes the available milieu knowledge faster to find, easier to compare, and usable across packages.

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In addition to the Milieu-Navigator, LINKSINUS Milieu-Minds offers AI-generated personas for all Sinus Milieus, letting you experience milieu-typical perspectives directly in dialogue.

From SINUS Knowledge to Customer-Specific Analysis

If you have commissioned your own milieu studies with SINUS, these can be exclusively integrated into the Navigator. This allows evaluations and analyses to be tailored even more precisely to your target groups, markets, or industries. You can also upload your own concepts, campaigns, or texts for evaluation from a milieu perspective. The Navigator provides a well-founded initial assessment. For deeper analyses, strategic conclusions, and concrete recommendations for action, we're happy to assist you personally.

What the Navigator Does

  • Answers questions about the Sinus Milieus based on real data
  • Compares milieus and highlights differences and similarities
  • Links knowledge across domains and clearly marks hypotheses as such
  • Transparently points out missing or unverifiable information
  • Allows the upload of your own content for an initial milieu perspective

Your Benefits

  • Faster access to relevant milieu knowledge
  • Less research effort across individual sources or datasets
  • A solid basis for hypotheses, analyses, and initial decisions
  • A lower entry barrier for colleagues without deep milieu expertise
  • Better usability of SINUS knowledge in everyday work

Infoportal

Haben Sie bereits bei uns ein Konto eingerichtet, so können Sie sich einfach mit Ihrer E-Mail-Adresse und Ihrem Passwort hier anmelden.

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