The media package offers a comprehensive insight into the media behaviour of the individual milieus with regard to TV, print, internet, apps, social networks and streaming services, supplemented by media accessibility.
This information package contains the following information for each of the ten Sinus Milieus:
- Short profile
- Demographic focus
- Media use
- Requirements for media
- General areas of interest
- Media collage
- Internet use
- Attitudes towards internet / social media
- Use of social networks
- Influencer / Blogger
- Use of podcasts
- Digital services: films, videos or series
- Digital services: music, audio podcasts, audio books
- TV preferences
- Attitudes towards print media
- Use of and interest in print media
- Print media - widest readership
- Attitudes towards advertising
- Advertising in media & internet
Data source
Data source b4p 2024 and SINUS in-house research
