Consumption & Lifestyle

Information package "Consumption & Lifestyle"

The "Consumption & Lifestyle" package contains basic information (in words and pictures) about the lifestyles, aesthetics, leisure and consumer behaviour in the Sinus Milieus. This package gives you the most comprehensive visual impression and enables you to address your target group in the best possible way.

This information package contains the following information for each of the ten Sinus Milieus:

Short profile
Lifestyle
Demographic focus
Lifeworld collage
Leisure activities
Statements on purchasing and consumption
Purchase / booking frequency on the Internet
Affinity for quality and brands
Consumption collage
Daily use products and nutrition
Fashion and accessories
Body care and cosmetics
Consumer Electronics
Mobility & Car
Media use
Attitudes towards advertising / communication examples

Data source

Data source b4p 2024 and SINUS in-house research

1,650 Euro plus VAT.

The information package will be made available in digital form via the SINUS information portal 1-2 working days after receipt of the order.

Order online Order as PDF

Infoportal

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