Information Package "Basic"

The "Basic" information package contains essential information (in words and pictures) about the Sinus Milieus. With this information, you will be able to work competently and comprehensively with the individual target groups.

This information package contains the following information for each of the ten Sinus Milieus:

Short profile
Basic orientation
Typical representatives
Demographic focus
Typical living environment
Value profile
Aspects of life
Identity and world view
Satisfaction and future perspectives
Optimism and concerns about the future
Leisure activities
Statements on ...
- Finance and consumption
- Nutrition
- Health
- Ecology and sustainabilityPersonality factors and areas of life
Media use
Trend profile
Milieu profile in microgeography