Basic

Information Package "Basic"

The "Basic" information package contains essential information (in words and pictures) about the Sinus Milieus. With this information, you will be able to work competently and comprehensively with the individual target groups.

This information package contains the following information for each of the ten Sinus Milieus:

  • Short profile
  • Basic orientation
  • Typical representatives
  • Demographic focus
  • Typical living environment
  • Value profile
  • Aspects of life
  • Identity and world view
  • Satisfaction and future perspectives
  • Optimism and concerns about the future
  • Leisure activities
  • Statements on ...
    • Finance and consumption
    • Nutrition
    • Health
    • Ecology and sustainabilityPersonality factors and areas of life
  • Media use
  • Trend profile
  • Milieu profile in microgeography

Data source

Data source b4p 2024 and SINUS in-house research

1,650 Euro plus VAT.

The information package will be made available in digital form via the SINUS information portal 1-2 working days after receipt of the order.

Infoportal

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