A core competency of SINUS is the development of strategic target group concepts.
Rather than segment on the basis of simple cluster analyses, we develop customized target group typologies along the relevant attitudinal dimensions in the specific market, with special consideration of future strategic potential and fundamental value patterns.
- Target groups that really exist
- Implementation-relevant target group descriptions with depth of focus
- Development of personas
- Positioning of your products in the target group landscape
- Strategic market segments for new products and relaunches
- New market niches and market potentials
- Targeted addressing and media planning
- Enrichment of existing target groups with Sinus-Milieus is also possible (for more socio-cultural depth in the analysis)
- Screening instruments for target group classification for cost-efficient use in follow-up surveys