Designing residential areas, houses, flats to suit the people who want to live there
Solution
With the help of Milieu data and industry know-how, requirement profiles were created for each Sinus-Milieu with regard to infrastructure, location, construction, amenities, and much more for the purpose of planning residential areas
Result
10 residential Milieus that give architects, developers and investors a good picture of how and with what measures they can reach their target groups (tenants + buyers). Example: the Prima Colonia residential concept in Cologne
What the client says
The ten residential Milieus enable a more forward-looking and qualitative approach to the marketing of modern residential areas. Their strength lies in their vividness, i.e. ’Tell me who you are and I’ll show you your home!’
Frank Kirsch, wahrZeichen Owner and Managing Director
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