DRF Luftrettung

Case Study:
DRF Luftrettung
(German Air Rescue)

Acquiring new supporters or increasing donation income

Challenge

DRF Luftrettung is active at around 30 locations in Germany, but only a few people know about it and what it does
Systematically increase awareness and generate involvement

Solution

Identifying core target groups through milieu segmentation of own stock of supporter and donor addresses
Aligning communication measures with these target groups (especially mailing of own newspaper)

Result

Empirical image monitoring showed that DRF Luftrettung was able to increase awareness by 10 percentage points after the communication measure

What the client says

Our campaign based on Sinus-Milieus has led to a demonstrable increase in our prominence in the fundraising market and beyond.

Theresia Kneschke, Head of the DRF Luftrettung Support Association

Theresia Kneschke

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