The aim is to develop sustainable mobility and usage concepts for Biberach University. A prerequisite for the development of such concepts is the systematic recording of the current mobility behavior and needs of campus users.
A quantitative survey of students and staff at Biberach University, supplemented by 5 focus group discussions and 10 in-depth individual interviews, conducted by SINUS-Institute.
Based on its analyses, SINUS developed personas that differ in terms of their mobility behavior and needs regarding campus use, mobility and housing.
The mobility concept developed was awarded a prize by the Baden-Württemberg Ministry of Science.