Demand-oriented planning of charging points for electric cars, based among other things on the Sinus-Milieus®
When it comes to expanding electromobility, the call for more public charging stations quickly makes itself heard. But where do they really make sense?
A milieu- and data-based requirements analysis helps avoid the danger of public authorities (municipalities) spending a lot of money on building a charging infrastructure in public space, which is ultimately not planned according to requirements and therefore not used.
For four model municipalities (Koblenz, Lahnstein, Bendorf, and the municipality of Vallendar), geographical Sinus-Milieu data was used to determine where households with assessable financial means are located, how they feel about innovative new e-mobility purchases, where private parking spaces and garages are available, and where charging options already exist.
In addition, it was determined how many electric vehicles there will be in the respective neighborhoods in the next 5, 10 and 15 years.
Only four potential locations with assessable demand in the public space emerged: the areas around the University of Koblenz, Horchheimer Höhe, Koblenz main railway station, and the WHU university in Vallendar. At none of the other locations was there sufficient potential demand, making the operation of public charging points unviable for the foreseeable future.