Developing the TV show “Task Force Berlin” for ProSieben
Challenge
Development of a TV format for ProSieben, via which young people, especially those who are “educationally disadvantaged”, can come into contact with political issues in an entertaining way.
Solution
Market analysis of the TV formats that this target group watches
Researching the relevant specialist literature on the (political) interests of the target group
Close editorial cooperation with the Federal Agency for Civic Education (Bundeszentrale für politische Bildung)
Result
Development of the “Task Force Berlin” format
What the client says
Political education of educationally disadvantaged young people is doomed to failure if it does not relate to the issues that young people are interested in. The Sinus-Youth studies provide us with valuable editorial suggestions for designing our formats.
Uwe von Grafenstein, Managing Director SEO
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