Metaverse: (Un)known World?

Metaverse study by SINUS and KPMG: Insights into target groups, their attitudes, expectations and needs

Consumers' everyday lives are already more digital than ever - and this trend is rising. The metaverse is increasingly establishing itself as a virtual space that offers customers new opportunities to experience commerce and consumption digitally and to interact in a virtual reality.

What opportunities does the Metaverse open up for retailers?

To answer this question and exploit the potential of the new virtual world, it is necessary to identify target groups with a high affinity for Metaverse and develop an in-depth understanding of their attitudes and needs. Our representative study in cooperation with the management consultancy KPMG is intended to contribute to this.

We shed light on which target groups are interested in the metaverse and which motives and expectations motivate consumers to make purchases in the metaverse. We also show which potential use scenarios could arise in the future.

Vivid use cases with the costume and carnival accessories retailer Deiters and the Metaverse expert Collin Croome offer valuable insights directly from practice in addition to theory. Immerse yourself in the Metaverse world and its potential.

*after free registration with cooperation partner KMPG

The authors:

Overview SINUS studies


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