Case Study:
BJS Werbeagentur (advertising agency), Essen
Print Magazine – Projekt „Launch LEG tenant magazine“
Challenge
Creation of a tenant magazine with high target group affinity
Company information should reach as many as possible of the approximately 250,000 tenants
Solution
Creation of a magazine in the style of popular puzzle, food, and tabloid magazines
A high ratio of images with little text in an informal style promotes the transfer of information
Result
A tenant magazine with intellectually stimulating alternation between fun and informative topics, as well as a variety of attractive competitions, draws the readership into the magazine and thus conveys the desired corporate messages in a natural manner
What the client says
Especially regarding socially less privileged segments, the Sinus-Milieu Model helps us to understand the realities of life of our target groups quickly and precisely.
Robert Busbach, Senior Consultant BJS
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