On behalf of WWF, the company Hall & Partners collected survey data on awareness of biodiversity in nine non-European countries.
SINUS-Institut was commissioned to calculate the newly developed indicator "Societal Awareness of Biodiversity" by Dr. Sebastian Bamberg (Bielefeld University of Applied Sciences) in the countries of India, Indonesia, Vietnam, Brazil, Colombia, Mexico, Peru, Kenya and South Africa on the basis of this data and to analyze the results by socio-demographic characteristics.
The country comparison shows that respondents in Colombia, Vietnam and India are most likely to have a high awareness of biodiversity. Awareness is average in Mexico, Peru, Kenya and Indonesia. In contrast, the values in South Africa and Brazil are below average.