With her expertise in media, Carolin Schramm ensures we stay closely attuned to current trends, especially when it comes to younger target groups. After successfully completing her traineeship, she joined the Berlin team in a research and consulting position in 2025.
Carolin is a media scholar through and through. She studied at the University of Potsdam (B.A.) and at the Film University Babelsberg (M.A.). Early on, she realized that audience analysis fascinated her even more than content analysis, which led her into applied market and social research while still a student. Her main areas of interest here are youth, media and educational equality.
In her free time, Carolin volunteers with Arbeiterkind, supporting young people from non-academic families with questions about university and beyond.
She finds balance in sports (especially hula hooping and bouldering) as well as in cooking. She loves experimenting in the kitchen, using homegrown chili peppers or freshly foraged mushrooms. According to her, she’s never burned or poisoned anyone - in fact, she’s known in the team for always whipping up the best lunches.
